Commercial Media

Experienced Communications Strategist and Legal Research Expert.

Animated online avatars: New media or new annoyance?

I’ve recently come across an opportunity to use online animated avatars in my corporate communications. But the question is: are they effective?

Having conducted a bit of research into them, I’m starting to wonder whether they will achieve the ultimate end-goal, which is to increase user engagement and therefore, engagement with the business. 

Online avatars have popped up everywhere over the last few years and animated avatars are increasingly popular. The first I’d heard of the word ‘Avatar’ was when the sci-fi blockbuster broke out across the Australian big screen. There are free online programs and applications – even mobile apps – that allow you to create an modify your own personalised animated avatar.

Free online avatars

Some of these can be found at:

Using animated avatars

Animated avatars are interactive: they give the user information the use may need to complete a task, direct the user to where they can find more information, and can be reduced or made to disappear with the click of a mouse.

But do users want to interact with an avatar? This is the question I pose in my study on the effectiveness of online avatars as a communciations tool.

To participate in the study, please complete the poll on this website, or send your response via email.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on 22/03/2012 by and tagged , , , , , .
%d bloggers like this: