Experienced Communications Strategist and Legal Research Expert.
Good communications planning starts with – well, you guessed it – a strategic and solid plan.
As a business leader, one of your main responsibilities is to develop a plan for your business. The plan is of an evolving nature; as circumstances change, your plan will need to be updated to reflect current needs and challenges.
However, a solid and clear communications plan is effectively a road map for where you are going and how you will get there.
Key points to remember in developing a communications plan
Your communications plan should:
What you will need
In developing a communications plan, you will need:
While you may feel pressure from business leaders to start with tactics, you should always consider the big picture before working out tactical steps.
Producing a newsletter or sending a regular email is not necessarily the solution to all company communication breakdowns – so take a strategic approach and train your stakeholders to think in the same way.