Experienced Communications Strategist and Legal Research Expert.
Understanding your audience can help you become a better communicator.
Once upon a time, companies offered employees job security and stability; and employees in turn gave their loyalty and attention. These days given the GFC, mergers, downsizing, outsourcing and other workplace changes, the employer-employee relationship is far more fragile.
Employees today are sceptical and they question what companies have to communicate. Most importantly, they question why.
Here are five things you should know about employees in the workplace today:
By having a better understanding of today’s employees you will be able to more effectively reach them with your corporate communications.
The bottom line is that there will always be a relationship between employers and employees, and while that relationship may be changing, communication can support and even strengthen the bond.
Take comfort in the fact that employees want to feel proud for the company they work for, and want to feel that their work is contributing to the company’s success. Make it easy for them: share good news, highlight and celebrate success stories, and talk about positive aspects of the company as often as you can.
Would I ever leave this company? Look, I’m all about loyalty. In fact, I feel like part of what I’m being paid for here is my loyalty. But if there were somewhere else that valued loyalty more highly, I’m going wherever they value loyalty the most.
– Dwight Schrute, The Office
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